YouTube is a powerful channel for anyone in the customer education game. YouTube is the second largest search engine in the world after Google. Given the power of YouTube to provide just-in-time micro-learning to customers it should be a no-brainer to invest in this channel. However, some brands invest more than others and it shows.
Thomas Gilbert’s enduring legacy to the training and development field is the Behavior Engineering Model, or BEM for short. This is one of the go-to frameworks for analyzing workplaces and how they either drive or inhibit the performance of employees. Let’s take a look at how you can apply this powerful tool to improving the performance of your business.